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The Professional Institute of the Public Service of Canada > News & Events > Communications Magazine > Vol. 36, No. 2, Spring 2010 > “For the Public Good” Campaign Expands
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“For the Public Good” Campaign Expands

Campaign poster

Campaign poster displayed inside a PATH station.

Regular readers are aware that the Institute’s branding campaign, “For the Public Good”, has been featured in many cities across the country for the past few months (see our Autumn 2009 and Winter 2010 issues for more details). Building on our success, in March 2010 we expanded the campaign to include the Toronto area, and we added a new advertising medium in Vancouver.

In Toronto, our advertisements can be found in the PATH underground passageway, a popular and high-traffic network that links the city’s core financial and shopping districts. Over 100,000 people travel the PATH every day, most of whom may not have been familiar with the contribution of our professionals to the well-being of Canadians.

The locations of our 5 posters are rotated on a regular basis, ensuring that our message is seen by a broad cross-section of Torontonians.

In the Vancouver area, to complement our existing ads in the Metro newspaper, posters can now be found in the B.C. ferries terminals located in Tsawwassen and Horseshoe Bay, where they are seen by tens of thousands of commuters and travellers every day.

As part of the campaign, we have also posted our “Proud Professionals” vignettes on YouTube. Don’t forget that complete information about the campaign, including downloadable graphics for members’ use and on-site pictures, can be found on our website by clicking on the button at left.

For The Public Good is scheduled to wrap up in early summer. Because feedback from members has been very positive, PIPSC is currently considering the possibility of continuing the campaign.

Stay tuned for more news!